Why structured data wins in AI search
Generative AI search cites sources it can parse and trust. Sites with Organization, Product and FAQPage JSON-LD give models a complete entity model to cite. Our measurements show structured data is the single highest-impact fix for most sites, worth up to 25 points on the AI Understanding dimension.
Robots.txt is now an AI policy document
GPTBot, ClaudeBot, Bytespider and Google-Extended each check robots.txt before crawling. Sites that block them disappear from AI answers. Explicitly Allow the AI crawlers you want, and keep your sitemap accurate.
Agents need endpoints, not just pages
The Agent Readiness dimension rewards sites that expose OpenAPI descriptors, MCP endpoints and AI Actions manifests. As agentic workflows grow, these signals decide whether your product can be used programmatically at all.